Develop and execute a brand strategy that positions MILES as a love brand in mobility, Ensure brand consistency across all touchpoints, including product, partnerships, and marketing assets., Develop and execute a comprehensive marketing strategy aligned with business objectives., Lead and mentor a high-performing marketing team across multiple disciplines., Drive a customer-first marketing approach that enhances user experience and retention., Collaborate closely with the product team and leadership team to align with the overall MILES strategy., Oversee all digital and non-digital acquisition channels., Optimize customer acquisition costs while maximizing return on ad spend., Develop and implement growth hacking strategies to scale user adoption., Leverage data analytics and A/B testing to improve campaign performance and conversion rates., Identify and integrate new marketing technologies and automation tools., Develop and execute CRM, loyalty, and retention programs to drive customer engagement., Optimize lifecycle marketing strategies, including email, SMS, push notifications, and personalization., Utilize customer insights and data to enhance customer segmentation and targeting., Work closely with product and operations teams to improve user experience and increase repeat usage., Champion a data-driven marketing culture with strong analytics and reporting., Leverage customer data, attribution modeling, and predictive analytics to refine marketing efforts., Work cross-functionally with finance, product, and operations to implement dynamic pricing models., Utilize market research and competitive analysis to inform pricing decisions.Monitor pricing performance and adjust strategies based on demand elasticity and market trends.
