As a content writer, you are responsible for creating engaging and informative content for various media. This can include blog articles, website texts, social media posts or marketing materials. The main task is to research, write and optimize content to appeal to the target audience and increase visibility in search engines.
A career as a content writer generally requires a degree in communication sciences, media, journalism or a related field. Practical experience in the form of internships or freelance work is also an advantage in order to build up a portfolio and stand out on the job market.
Content writers have various career opportunities, ranging from junior positions in agencies to senior positions or specialized roles such as copywriter or SEO content specialist. With increasing experience, there may also be opportunities to progress into management positions in content management or strategic marketing.
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