The Axel Springer Academy of Journalism and Technology trains journalists and companies in journalism, technology, and AI. It offers practical learning formats, customized training, and consulting for future-oriented learning and innovation.
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The Axel Springer Academy of Journalism and Technology is Axel Springer's training and further education platform for journalism, technology, and the practical application of Artificial Intelligence in everyday work.[1][4][6]
It combines a modern journalism school with tailored training and consulting for companies, teams, and executives.[2][4][6] The focus is on practical learning formats, own projects, coaching by experts from practice, and the development of new roles and competencies in a digitally shaped media and working world.[2][5][9] According to available information, the Academy supports both aspiring journalists and organizations that want to specifically expand their AI competence and innovation capabilities.[1][6][8]
The Academy's mission is to more closely integrate journalism and technology and to build competencies that are crucial for the future of media work and companies.[1][6][7] This also includes not only making technologies like AI understandable but also translating them into concrete, usable applications.[7][8] As part of Axel Springer, the Academy stands for journalistic excellence, technological advancement, and a strong practical orientation.[6]
A central value of the Academy is practical relevance: learning content and training are tailored to real professional requirements and are oriented towards specific company contexts.[4][6][9] In addition, there is a culture of experimentation, project-based work, and exchange with experienced professionals.[2][9] The Academy thus positions itself as a place for further development, innovation, and future-oriented learning.[3][5]
In the area of sustainability, the Academy also focuses primarily on the long-term, sustainable development of competencies and organizations. In the available sources, this is described particularly as the sustainable development of technology and AI competence in order to make teams and executives more resilient and efficient for the future.[1][6][8] However, concrete environmental or climate initiatives are not mentioned in the present information.
