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The National Trust is Europe's largest non-profit nature conservation and monument preservation organization, which since 1895 has preserved historical buildings, gardens, coastlines, landscapes and natural areas in England, Wales and Northern Ireland and makes them accessible to the public[2][3][6]. With over 4.1 million members, around 15,000 employees and more than 40,000 volunteers, the National Trust is committed to protecting and preserving over 200 historical buildings, 47 industrial facilities, 49 churches, numerous castles and many nature reserves[2][6].
The main mission of the National Trust is to preserve "special places forever and for everyone" — a commitment to the permanent preservation of nature, beauty and history, based on the original founders Octavia Hill, Sir Robert Hunter and Canon Hardwicke Rawnsley[1][3][6]. The organization pursues a holistic strategy that includes not only the protection of the environment and cultural assets, but also social participation and education. The National Trust offers experiences that move, teach and inspire, and is committed to free access to natural areas and historical sites[1][6].
Sustainability is at the heart of the National Trust's activities. The organization is actively involved in climate protection, for example by planting 20 million trees as part of major reforestation projects to sequester carbon and promote biodiversity[5]. In addition to direct environmental protection, the Trust is working on fair accessibility to natural areas in order to reduce social inequalities and motivate more people to participate[7]. In addition, the Trust cooperates with various partners and brands that share sustainable values in order to secure the financing of its protection projects and reach the public[8].
As an organization that relies heavily on the commitment of people, the National Trust invests heavily in the training and well-being of its employees and volunteers. Managers are specifically trained to promote a common culture of high responsibility and performance[1][3].
Overall, the National Trust stands for a diverse, professionally managed network that assumes far-reaching responsibility for natural and cultural heritage – with the aim of securing a sustainable future for nature, history and society and raising awareness of their protection among all generations.