Circolution revolutionizes the packaging industry with sustainable reusable solutions. The Frankfurt FoodTech startup offers intelligent, reusable containers and promotes a circular economy to reduce the consumption of single-use packaging and create ecological alternatives.
Circolution GmbH, an impact-oriented FoodTech startup based in Frankfurt, has made it its mission to enable the transition from single-use to reusable packaging through a highly scalable solution. Since autumn 2019, the founders, Max Bannasch and Alessandro Marchiaro, have been working on this innovative idea and have conducted hundreds of conversations with experts and consumers as well as tested dozens of prototypes.
Circolution offers a wide range of smart, reusable containers that are seamlessly integrated into a digital platform. These containers, often made of stainless steel, are compatible with existing deposit machines in supermarkets and allow consumers to purchase products such as coffee, cocoa, and other foods in reusable packaging and return them after consumption[4].
The main mission of Circolution is to reduce the consumption of single-use packaging and instead offer sustainable, reusable alternatives. The company focuses on standardization and is open to all food producers, regardless of their size or orientation. This systemic change is to be enabled through cooperation with leading companies to make the transition to reusable packaging as smooth as possible[4].
Circolution is strongly committed to promoting a circular economy and makes a significant contribution to waste reduction and achieving the United Nations Sustainable Development Goals (SDGs). Here are some of the central sustainability goals and initiatives:
Circolution has built a strong coalition of partners to support the transition to reusable packaging. Prominent partners include:
Circolution plans to further expand its reusable solutions and to expand into new food categories. The company is looking for more food manufacturers to bring products such as ground coffee, instant coffee, and raw cocoa to the supermarkets in the Rhine-Main region. After a successful regional pilot phase, the system is to be rolled out nationwide[4].
With its innovative approach and strong partnerships, Circolution is committed to sustainably transforming the packaging industry and making a significant contribution to waste reduction and achieving a circular economy.
