Common Goal is a global movement that uses football as a catalyst for social and ecological change. With the 1% model and initiatives to promote inclusion, environmental protection, and education, it unites athletes and organizations for a more sustainable future.
Common Goal is a global movement based on the belief that football, as the world's most popular sport, represents a cultural force strong enough to steer society towards a more sustainable and just future. The mission of Common Goal is to unite organizations, athletes, clubs, brands, and other stakeholders in football to work radically together for the well-being of our people and our planet[4].
Common Goal develops scalable solutions to address the greatest challenges facing humanity and offers everyone in the football community the opportunity to contribute. These include:
Common Goal is committed to a variety of sustainability goals and initiatives:
Common Goal has a global reach and collaborates with a variety of partners, including football institutions, private companies, government agencies, and foundations. The movement has regional offices in the USA, Colombia, and South Africa and includes well-known sports figures such as Juan Mata, Giorgio Chiellini, and Jürgen Klopp[5].
Common Goal is more than just an initiative – it is a global movement that uses football as a catalyst for social and environmental change. Through its unique approach and commitment to inclusion, diversity, and sustainability, Common Goal significantly contributes to creating a fairer and more sustainable future for all.
