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The DRK-Pflegeeinrichtungen Mecklenburg-Vorpommern gGmbH is a significant social service provider that operates innovative residential complexes at six locations in Grevesmühlen, Klütz, Schönberg, Prohn, Zingst and Neustrelitz, thus offering a home and a secure workplace to over 600 residents and around 400 employees[1][3]. As part of the worldwide network of the German Red Cross, the company stands for humanity, solidarity and help - especially for people in health and social emergencies[1][2].
The key products and services of the DRK Pflegeeinrichtungen MV include the care and support of elderly people in high-quality residential complexes, which are equipped to the latest standards and consistently geared to the needs of the residents. The focus is on an individual, self-determined everyday life that enables both security and a sense of belonging as well as participation in community life[2]. The facilities offer various forms of housing so that a suitable offer can be provided for every individual care and support need[1].
The main mission and corporate values are shaped by the principles of the international Red Cross and Red Crescent Movement: humanity, impartiality, neutrality, independence, voluntariness, unity and universality[2]. The aim is to focus on the life, health, well-being, protection, peaceful coexistence and dignity of all people. Particular emphasis is placed on the principles of individuality, participation and respectful treatment of the privacy of residents[2].
With regard to sustainability goals and initiatives, the company demonstrates a commitment to needs-based, resource-saving care that is also geared towards long-term social sustainability. The well-thought-out concepts and flexible organization make it possible to respond to changing needs of society and residents. Commitment to a dignified life in old age, the promotion of an active community life and the adaptability of the infrastructure to future challenges are central fields of action[1][2].
The DRK Pflegeeinrichtungen MV are characterized by high quality in care and support, which is also reflected in certified residential communities and modern facilities[5]. The small residential groups promote a social environment in which senior citizens have permanent contact persons and can integrate well. The employees see care as a matter of honor and are committed to the well-being of the residents every day[2][5].
With its diverse range of services and clear focus on humanity and social responsibility, the DRK-Pflegeeinrichtungen Mecklenburg-Vorpommern gGmbH plays a pioneering role in nursing care and social innovation in the region[1][2].
