About Echte Mamas
Echte Mamas is a leading online community for mothers in German-speaking countries. Founded by Miriam Wiederer, Marion Scheithauer and Sara Urbainczyk in 2016, the company has become a central meeting place for mothers who want to exchange ideas and support each other about motherhood. With over one million community members and more than twelve million monthly interactions, Echte Mamas offers a platform for mutual acceptance and support.
The main mission of Echte Mamas is to empower and make mothers independent. The focus is on honesty and openness in dealing with the challenges of motherhood. The founders emphasize that "echt" (real) for them is a synonym for "not perfect" - an approach that allows mothers to show themselves authentically and support each other.
Echte Mamas attaches great importance to the protection of privacy and the security of user data. The privacy policy emphasizes that personal data is only collected with consent and is not passed on to third parties. Although there are no specific sustainability goals in the classic sense, the promotion of a strong and supportive community can be seen as a sustainable social initiative.
Echte Mamas has established itself as a successful example of community building and content marketing. Through the close connection with the target group and authentic content, the company creates a unique platform that accompanies and supports mothers in their special life situation.