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The Esslinger Stadtmarketing & Tourismus GmbH is the central point of contact for the promotion of Esslingen am Neckar as a vibrant, historic city with over 1,200 years of history and more than 600 historical monuments. As a wholly-owned subsidiary of the city of Esslingen, the company positions itself as an innovative promoter that inspires visitors, citizens and businesses alike[1][4].
The portfolio includes guided city tours through the picturesque old town, event highlights such as the renowned Christmas market and the medieval market, as well as tailor-made offers for groups, families and couples. Esslingen is presented as a place of experience: from wine tastings in the famous steep slopes - a testimony to the medieval wine tradition - to shopping worlds with moments of pleasure. The increases attractiveness as a tax-free bonus for employees, redeemable at local retailers, restaurateurs and leisure activities, and thus promotes the regional economy[4][7]. This is complemented by in digital and analog form, which can be seamlessly redeemed at partners[9]. In the B2B sector, the company offers resources for the press and partners, including initiatives such as the City Initiative e.V. with around 150 companies from trade, services and gastronomy[2][6].
The core mission is: "Feel the past - enjoy the here and now. Arrive happily and like to stay!" The company celebrates the uniqueness of Esslingen - from the flair of the old town to cultural highlights and innovative strength. Values such as authenticity, hospitality and community orientation are at the center: It combines history with modernity, strengthens identification with the place and creates quality of experience 365 days a year. Close cooperation with the city administration, city management and local actors creates a livable city center that combines strolling, shopping and feasting[4][6].
Sustainability shapes the work: The Zukunft Innenstadt (Future City Center) initiative develops creative, environmentally and socially responsible solutions to make the city fit for the future. Local support through CITYCARD and vouchers reduces CO₂ footprints, as they make commuting unnecessary and strengthen regional cycles. The focus on pedestrian friendliness, events with regional products and partnerships with sustainable winemakers underlines the commitment to a green, vibrant city[6][7]. Esslingen's business location with industries such as automotive, mechanical engineering and electrical benefits from this, as tourism and trade go hand in hand[8].
With around 16 employees and a turnover of up to 10 million euros, the company ranks among the city marketing experts and continuously drives forward projects that establish Esslingen as a "centuries-young" destination[1]. It inspires discoveries - whether as a tourist, citizen or business partner - and makes the city a lasting experience.
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