Fairling

FAIRLING is an innovative B2B platform that specializes in creating a perfect connection between unique brands and retailers. Founded in 2017 in Hamburg, FAIRLING aims to optimize and simplify the wholesale process.

FAIRLING offers a comprehensive range of services aimed at efficiently connecting brands and retailers. The main services include:

• Marketing and Advertising: FAIRLING allows brands to promote their products and values at a fraction of the usual marketing costs, thereby increasing their visibility[1].
• Consulting: Professional strategic consulting by experienced consultants who assist during the onboarding phase and through regular feedback discussions[1].
• Smart Matching Technology: An intelligent technology that filters retailers based on the target audiences and quality labels of the brands, ensuring a perfect match[1].
• Sales Assistance: Direct leads from retailers and local shops that can be accessed through the dashboard[1].

The mission of FAIRLING is to optimize and simplify the wholesale process by connecting the best brands and retailers online. FAIRLING promotes long-term business relationships and supports the distribution of unique and creative products.

The values of FAIRLING include:

• Teamwork: Collaboration with brands and retailers with a positive attitude.
• Sustainability: Promotion of sustainable and environmentally responsible brands and retailers.
• Courage: Supporting employees in taking responsibility and developing their own ideas.
• Diversity: Promoting an open society where diversity is an enrichment.
• Passion: Every decision is aimed at bringing out the best in the connected brands and retailers[2].

FAIRLING places great importance on sustainability and actively supports sustainable and environmentally responsible brands and retailers. The platform promotes conscious consumption in a time of fast consumption and aims to achieve a positive environmental impact. By promoting sustainable business practices, FAIRLING contributes to a more environmentally friendly and fair economy[2].