GREEN BRANDS Organisation

GREEN BRANDS is an international, independent, and self-sufficient brand evaluation organization dedicated to promoting ecological sustainability. Headquartered in Veitsbronn, Germany, and with offices in various countries such as Austria, Switzerland, Italy, Hungary, Czech Republic, Slovakia, and Egypt, GREEN BRANDS works closely with independent institutions and societies in the environmental and climate protection sector, as well as with market and opinion research institutes.

GREEN BRANDS awards ecologically sustainable brands, products, service providers, and food, granting the GREEN BRANDS quality seal, a registered EU warranty mark for ecological sustainability. This quality seal is awarded to companies that act and produce particularly sustainably in their respective fields[2][4].

The main mission of GREEN BRANDS is to honor the commitment of brands to climate protection, sustainability, and ecological responsibility. The company recognizes and promotes "green" brands that respond to the growing awareness of the population for more sustainability, environmental protection, and a healthy lifestyle or are oriented in this way from the beginning[2][3].

GREEN BRANDS focuses on several central sustainability goals:

• Energy saving and reduction of CO2 emissions: Companies that utilize alternative energy sources and minimize greenhouse gas emissions.
• Waste reduction and resource protection: Measures to reduce and avoid waste as well as to protect and conserve natural resources.
• Environmentally friendly production: The use of environmentally friendly materials and production techniques.
• Employee training and consumer information: Training for employees in terms of environmental protection and informing consumers about sustainable practices.
• Food and pharmaceutical production according to organic/ecological criteria: Strictly controlled production according to ecological standards[3][4].