The
HAWK, associated with the website https://www.hawk.de, refers in this context to the Hochschule für angewandte Wissenschaft und Kunst (HAWK) in Germany, as well as to the European technology company HAWK, which operates in various fields.
The HAWK as a university of applied sciences and arts is a significant educational institution in Germany. Various degree programs are offered here, characterized by their practical relevance and interdisciplinary orientation.
Degree Programs: The HAWK offers a variety of degree programs, including the Bachelor of Arts in Business Administration, which can be completed alongside a job and focuses on classical business administration, digitalization, and innovation[2]. Another important program is the B.Sc. in Real Estate Economics and Management, which covers the entire life cycle of real estate and is practice-oriented[3].
Practical Orientation: The degree programs are characterized by small groups, close contact with instructors, and numerous internships, practical projects, and excursions. This allows students to get to know their future professional environment intensively during their studies.
The European technology company HAWK is a partner of international agency groups and globally leading brands.
Products and Services: HAWK develops and offers an advertising platform that enables advertisers and media agencies to activate their digital advertising campaigns independently. Key products include the Hawk DSP (Demand Side Platform) and innovative tools for measuring advertising effectiveness such as Hawk Survey and InStore Impact[4].
Innovation and Research: Since 2014, HAWK has operated an R&D Center in Montpellier, where more than 45 employees continuously develop the advertising platform. This ensures the company's technological independence and allows for the development of its own tools.
HAWK, whether as a university or as a technology company, stands for innovation, practical relevance, and a strong focus on the needs of the future. Through its diverse degree programs and technical solutions, HAWK makes an important contribution to education and economic success in various industries.
