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HEROLÉ Reisen GmbH, founded in 2002 in Dresden by Carsten Herold and Franz Olender, is one of the largest and leading organizers for sustainable school trips in Germany.[1][2][3] With around 130 dedicated employees, the company organizes trips for over 145,000 students and teachers annually in more than 100 destinations in over 20 countries across Europe and beyond.[1][3][4]
HEROLÉ combines education, fun and recreation into unforgettable experiences. The school trips with educational content (ESD trips) promote environmental awareness, team spirit and intercultural skills - from nature experiences to tailor-made programs.[1][5] The core is the : personal advice, booking, payment processing and emergency support. Thanks to its (Mercedes-Benz and MAN), the company guarantees maximum flexibility, safety and quality - without compromising on reliable drivers.[1][2][3][4][5] In addition, a digital customer portal () offers teachers and parents easy organization, including even in the event of cancellations.[5]
The high customer satisfaction (grade 1.6 in the school grading system) and a low complaint rate of 4.6% underline the service-oriented approach.[2][3] HEROLÉ has revolutionized the industry by prioritizing quality over cheap offers - customers often prioritize strong programs in Germany over long-distance travel.[4]
The mission of HEROLÉ is: To create unforgettable school trips that educate and inspire. Core values are fun in what we do, creativity, courage to develop further and team spirit - "Having fun in what we do!" is the motto.[1][4][5] The success is based on motivated employees, who are considered the "key to success" and continuously innovate.[1] As a Saxon ambassador, HEROLÉ brings thousands of travelers to the Free State every year, e.g. to Dresden, Saxon Switzerland or Leipzig.[4]
Sustainability is at the heart of the corporate philosophy: HEROLÉ is CO₂-neutral, supports rainforest projects and is constantly expanding its commitment.[1] As a leading provider of ESD trips (Education for Sustainable Development), the trips strengthen environmental awareness.[5] In 2023, the company received the EcoZert certificate - a seal of approval for efficient use of resources, social commitment and sustainable practices.[8] €1 per participant goes into education projects worldwide.[5] The company's own bus fleet minimizes risks through external partners and helps to reduce emissions.[4]
In 2015, HEROLÉ was named one of the Top 5 "Saxony's Entrepreneurs of the Year" - for innovative products, social and regional commitment.[1][2][4] With over 20 years of experience, the company has developed from summer camps to a market leader serving customers from the German-speaking region and beyond (e.g. Bolivia).[4]
HEROLÉ stands for safe, transparent and sustainable mobility - the ideal partner for teachers who want to combine education with adventure. (2,347 characters incl. spaces)
