Meet Frida

The MeetFrida Foundation, founded in October 2021, is dedicated to promoting emerging visual artists. The foundation aims to rethink the art market and empower artists by creating new art experiences and forms of representation. It provides artists with new visibility, opens new sales channels, and also engages people who have had little connection to art so far[1][2][3].

• Exhibitions and Art Projects: The foundation organizes innovative art exhibitions in public spaces, such as outdoor exhibitions on large billboards, City Art Weeks, and open studios in vacant spaces. Additionally, it operates a virtual art show, the ARt Gallery, and online galleries that promote young artists and make art accessible to the public[1][2][3].
• International Residency Programs and Scholarships: MeetFrida offers international residency programs and scholarships to support artists and increase their international visibility[3].
• Financial Support: The foundation financially supports young artists through the promotion of art sales, collaborations, and commission projects[2][3].
• Art Leasing and Subscriptions: With the MeetFrida art subscription, interested parties can directly support art while also promoting the work of the foundation[4].

The MeetFrida Foundation is committed to social sustainability and good governance. This includes:

• Collaborations with Institutions and Business Partners: The foundation works closely with international art institutions and business partners to curate artistic projects with high visibility and create new added value[1].
• Access to Art for All: MeetFrida strives to make art accessible to a broader audience, especially for people who otherwise have little access to cultural offerings[2][3].
• Enhancing Places through Art: The foundation engages with places in innovative ways through art to revitalize vacant spaces and increase the attractiveness of locations[1].