nuruCoffee is a social business that sells fair trade, organically grown coffee from Ethiopia. Founded by Sali and Sara Nuru, the company is committed to sustainable consumption and the empowerment of women in Ethiopia. Coffee lovers support a better future with every purchase.
nuruCoffee is a social business, founded by sisters Sali and Sara Nuru in 2016. The core idea arose from a love for Ethiopia and a commitment to good, fair-trade coffee.
nuruCoffee sells fair-trade, organically grown coffee from smallholder cooperatives in Ethiopia. The coffee is traditionally hand-picked by the farmers and processed by local cooperatives that set their own prices, without being dependent on landlords or foreign companies[3].
The goal of nuruCoffee is to positively influence the coffee trade and raise awareness for sustainable consumption. The sisters aim to do good through economic actions and offer an alternative to the traditional donation model. An important aspect of their mission is the promotion of women in Ethiopia. Through the sale of coffee, they support women's projects, particularly through the non-profit organization nuruWomen e.V., which focuses on women's empowerment in Ethiopia[1][3][5].
nuruCoffee actively advocates for sustainability and aligns itself with the 17 Sustainable Development Goals of the United Nations. Here are some of the central sustainability goals and initiatives:
Sara Nuru, one of the founders, was known before her entrepreneurial career as a model and winner of the casting show "Germany’s Next Topmodel." Her experiences and commitment to social responsibility have significantly contributed to the founding of nuruCoffee. The company is based in Berlin and pursues organic growth to further expand its presence in brick-and-mortar retail[3].
With nuruCoffee, coffee lovers can not only enjoy excellent Ethiopian coffee but also contribute to a better future for women in Ethiopia and make the coffee trade more sustainable and fair.
