ooohne is an innovative start-up from Germany that offers sustainable cleaning products without single-use plastic. With a mission for plastic avoidance and environmentally friendly ingredients, the company is revolutionizing the cleaning industry and focuses on transparency and social responsibility.
ooohne is an innovative start-up from Germany, founded by Carolin and Jan, who met in April 2019 at a founders' workshop of the Stiftung Entrepreneurship in Berlin. Both shared the same vision: the development of concentrated cleaning agents without single-use plastic and only with the best, sustainable ingredients[2][4].
ooohne offers a wide range of cleaning agents that are reduced to the essentials. This includes laundry detergents, dishwashing powder, all-purpose, bathroom, and kitchen cleaners. All products are free from microplastics, fragrances, and colorants as well as fillers and come in environmentally friendly paper packaging[2][3][4].
The mission of ooohne is to revolutionize an industry that has so far relied heavily on single-use plastic. The company aims to make a positive contribution to society by prioritizing plastic avoidance, sustainable ingredients, and transparency. Carolin and Jan want to create a clean home and a clean planet together with their customers[2][4].
ooohne focuses on environmentally friendly ingredients and plastic-free packaging. Here are some of the company's sustainability initiatives:
Since its founding in October 2020, enabled by the NRW founder scholarship, ooohne has expanded its product portfolio and increased distribution through its own online shop, retail, and wholesalers in Germany and Austria. Despite the challenges posed by the COVID-19 pandemic, the company has continuously gained success and continues to focus on innovation and sustainability[4].