The reCup GmbH is an innovative company that fights against single-use packaging with its reusable deposit system RECUP and the digital REBOWL system. With over 13,000 return points in Germany, it promotes sustainable practices and advocates for an environmentally conscious future.
RECUP, founded by Fabian Eckert and Florian Pachaly in September 2016, is an innovative company dedicated to combating the excessive consumption of single-use packaging. With its nationwide reusable deposit system, RECUP offers a sustainable alternative to conventional single-use cups and packaging.
The main mission of RECUP is to make single-use packaging unnecessary and to raise societal awareness of the problem of packaging waste. The company aims to rethink general consumption behavior and promote sustainable practices. RECUP stands for a combination of ecological, social, and economic sustainability and strives to build a long-term viable economic system[2][4].
RECUP operates as a GmbH and is financed through membership fees from providers as well as through the sale of its services. This ensures a regular income and allows the company to operate sustainably in the long term. Profits are reinvested to advance the company's mission and support further sustainable initiatives[4].
With its dedicated approach and innovative solutions, RECUP has established itself as a market leader in the field of reusable systems for the gastronomy sector in Germany and is making important strides towards a more sustainable future.