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The Wirtschaft und Stadtmarketing Pforzheim GmbH (WSP) is a central municipal service provider that has been driving the economic development and location promotion of the city of Pforzheim since 2007. As a One-Stop-Agency, the WSP acts as an interface between business, politics, administration, university and citizens in order to secure sustainable growth and innovation together with an extensive network of cooperation partners. The company focuses on the maintenance and expansion of industrial and commercial areas, the support of investors and the promotion of a future-oriented, diversified economic structure in Pforzheim.
The main mission of the WSP is to strengthen and further develop Pforzheim as an attractive, modern business location in the heart of the Northern Black Forest. The focus is on the industries of Präzisionstechnik, Edelmetallverarbeitung, IT, Design, Medizintechnik und Kreativwirtschaft, which are based on the over 250-year tradition of the jewelry and watch industry. Through close cooperation with the Hochschule Pforzheim, the WSP also ensures that qualified specialists and managers as well as innovative start-ups are optimally integrated and networked with the regional economy.
The WSP's significant achievements include the provision of inexpensive, fully developed commercial areas with excellent connections (including the A8 motorway, train stations, proximity to Stuttgart and Karlsruhe), the initiation of major urban development projects (such as the EMMA Kreativzentrum and Präzisionstechnik-Zentrum), the organization of the Pforzheim Wirtschaftspreises and coordinating services for the Hochschule-Wirtschaft-Kooperation through the WSP-Hochschulservice.
Sustainability plays an important role at the WSP. The promotion of innovation-driven, resource-efficient technologies and sustainable industries is in line with Pforzheim's image as a sustainable production and service location. The WSP strives for future-oriented urban development and the integration of ecological aspects in commercial properties as well as in location marketing.
Overall, Wirtschaft und Stadtmarketing Pforzheim GmbH is a central driving force for the economic dynamics of the region, which continuously increases Pforzheim's competitiveness as a location for companies and skilled workers with targeted initiatives, network coordination and infrastructural development. The combination of tradition and innovation, coupled with strong regional roots and sustainable thinking, shapes the company's mission statement.
