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The city of Plön, located in the heart of the Holstein Switzerland in Schleswig-Holstein, is an attractive place to live, work and relax. With approximately 8,700 inhabitants, Plön offers a unique blend of nature, history and community.
Plön is known for its tourist offers, ranging from the picturesque landscape with numerous lakes to cultural attractions such as the Plön Castle. The city is also home to important educational institutions, including a 300-year-old Grammar School and the Max Planck Institute for Evolutionary Biology. In addition, Plön is the seat of a German Navy NCO school.
The mission of the city of Plön is to create a that is attractive to both citizens and visitors. Plön's values include , , and . These values are promoted through a comprehensive brand and guiding principle process that focuses on citizen participation and sustainability.
Plön strives to remain attractive in the long term through sustainable decisions. The brand process aims to position the city as a distinctive location and promote tourism. The city uses funding to minimize investments in the brand while increasing attractiveness. An important aspect is the involvement of citizens in the decision-making process in order to convey an authentic image of the city.
Plön recently introduced a new city brand that highlights the city's unique location in the heart of the lake district. The slogan "Plön. Direkt im See." emphasizes the proximity to the water and is intended to invite people to rediscover the city. This initiative is part of a comprehensive process aimed at strengthening the city as an attractive place to live, work and relax.
