Terrorists of Beauty GmbH is revolutionizing the beauty industry with handcrafted, vegan, and plastic-free soaps. Founded in Hamburg, the company focuses on radical sustainability and natural ingredients to provide an eco-friendly alternative. Be part of this movement!
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Terrorists of Beauty, founded by Mar Navajas Garcia and Natalie Richter in Hamburg, Germany, is a company that passionately challenges the conventional standards of the global beauty industry. The idea emerged in the summer of 2018 when the founders saw the impact of plastic waste in bathrooms in their shared apartment in Hamburg and decided to create a better, more compelling alternative.
The company specializes in the production of natural, vegan, plastic-free, and palm oil-free unisex soaps for hair, face, and body. These soaps are handcrafted in Germany and consist of four to a maximum of 15 natural ingredients. The manufacturing process includes the saponification of spring water and high-quality plant oils, a labor-intensive cold mix with lye, and a natural aging phase that lasts several weeks. Additionally, traditional Indian methods are applied to create Ayurveda essences in the form of natural plant and herbal extracts[1][3][5].
The mission of Terrorists of Beauty is to combat the conventional laws of the beauty industry and to exemplify radical, uncompromising sustainability. The company advocates for a circular economy and aims to demonstrate how sustainable practices can be implemented in the industry. The founders believe in organic, authentic growth and reject investor funding to preserve their independence and values[1][5].
Terrorists of Beauty is a pioneer in sustainability. The products are free from plastic, palm oil, and animal ingredients, making them an attractive option for anyone seeking a more environmentally friendly bathroom routine. By using natural, certified ingredients and rejecting conventional packaging materials, the company actively contributes to reducing waste and environmental impacts. The initiative, originally planned as an art and eco-project, has evolved within a few months into a tangible anti-brand that seeks real change in the beauty industry[1][2][5].
Terrorists of Beauty is more than just a company – it is a movement that puts radical sustainability and natural beauty care at the forefront. With their handcrafted, vegan, and plastic-free soaps, they offer a compelling alternative to conventional care products and inspire others to live more sustainably.
