The Slow Label is a sustainable fashion brand founded in 2019 by Anna Laura Amenta. Based in Berlin and Vienna, it offers timeless, ethically produced clothing made from high-quality, organic materials. Its goal is to revolutionize the fashion industry through transparency and circular economy.
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The Slow Label, founded in 2019 by Anna Laura Amenta, is a fashion brand committed to a comprehensive and sustainable approach to the fashion industry. Based in Berlin and Vienna, Austria, the company aims to change the fast and wasteful fast-fashion culture and instead promote a culture of slowness and sustainability.
The Slow Label offers a carefully curated collection of timeless garments designed for durability and sustainability. The products include basics like t-shirts, sweatpants, and summer dresses made from high-quality, organic materials such as Tencel and organic certified cotton fabric. A special highlight is the "Circular Tee," which is fully traceable and part of a take-back program to reduce textile waste.
The main mission of The Slow Label is to create a fashion brand based on the values of sustainability, transparency, and social responsibility. The company is dedicated to providing high-quality and fairly produced clothing that is long-lasting and does not harm people or the environment. Through transparent pricing and open communication about material composition and manufacturing processes, The Slow Label aims to build trust with customers[2][5].
The Slow Label is intensely committed to sustainability:
The Slow Label has established a community known as The Slow Label Collective, which advocates for a slow and sustainable lifestyle. Through social media and events like Fashion Revolution Week, the company shares knowledge and tips to promote a more sustainable way of living[5].
Despite the challenges, particularly during the global pandemic, The Slow Label has made significant progress. The company is proud to have built a strong brand with limited knowledge and its own capital. The positive feedback from customers and the continuous improvement of sustainability initiatives confirm the success of the company[5].
The Slow Label is a shining example of how fashion and sustainability can be aligned, inspiring customers and other brands to pursue a slower and more conscious approach in the fashion industry.
