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The Verbraucherzentrale Rheinland-Pfalz e.V. (VZ RLP) is an independent, non-profit organization that has represented the interests of consumers in Rheinland-Pfalz since 1960. It offers expert, provider-independent advice and support in all matters of private everyday life and is committed to more transparency, clarity and protection in business, politics and the media.[1][3][5]
The main mission of the VZ RLP is to strengthen consumer rights, promote skills and protect against overpowering providers. As a publicly funded institution - including by the state of Rheinland-Pfalz - it has been providing impartial and competent information, advice and support for over 60 years. Values such as , and are at the center: The advice is aimed at everyone, regardless of age, origin, level of education or life situation - from families to refugees to socially disadvantaged people. Personal contact on site remains essential despite digitization.[2][4][8]
The VZ RLP covers a broad spectrum and offers low-threshold offers:
Special projects such as energy cost advice for threatened households or neighborhood assistance in Ludwigshafen show the focus on vulnerable groups. The organization also operates barrier-free communication, including Easy Language and sign language videos.[8]
Sustainability is a central pillar: The VZ RLP is committed to a digital and sustainable future, checks green advertising claims (e.g. in textile online shops) and demands effective controls for environmentally friendly products. It focuses on climate protection, financially relieves households and relies on collective measures for more consumer protection. In its 2021 annual report, it emphasizes the expansion of sustainable advice to simplify everyday life and promote environmental protection.[2][8]
With a high level of environmental and social awareness (rating 4.2/5 among employees), the VZ RLP positions itself as a strong partner for a fair consumer society. It stands for trust, empowerment and long-term change.[6][7]
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