WIRF MEDIA is a media platform dedicated to promoting women, especially women of Color, in the film, television, and media industries. Under the motto "Content is Queen," WIRF aims to change negative and toxic narratives about minority women by creating a national infrastructure that provides female content creators with platforms and resources.
The company offers a variety of content, including short films, documentaries, reality TV series, talk shows, and live specials. A special focus is on the production and distribution of "Edutainment" that is entertaining, informative, and reflects realistic aspects of life and culture, including mental, physical, spiritual, and financial health. Formats also include news and information relevant to women, their families, and communities. A well-known format is "She Speaks Live," a late-night show that covers a wide range of topics. The reality show "R&B Divas" is also part of the portfolio.
The mission of WIRF MEDIA is to empower female content creators to create, own, and distribute content that not only entertains but also uplifts, educates, informs, and inspires. WIRF MEDIA sees itself as a content development incubator that equips current and future content creators with the tools and resources they need to demand equality, equity, and socioeconomic freedom.
WIRF MEDIA is committed to eliminating the inequalities that women of Color face daily in the media. This is done by building a national coalition that advocates for higher wages, paid leave, care/childcare support, and greater representation of women in the media and entertainment industry. Priorities include access to resources, content creation and distribution, and education and engagement. WIRF MEDIA works with schools and universities to create a new pipeline of minority women in the media and entertainment industry.
WIRF MEDIA works with ambassadors to curate content and increase the reach of the platform. The company also offers its ambassadors the opportunity to create original programs.
