The
Wort & Bild Verlag, founded in 1955 by Rolf Becker, is a leading German publisher of health media based in Baierbrunn. The publishing house produces a variety of magazines, customer magazines, books and, since 2020, also podcasts that focus on the topic of health. The best-known publications include Apotheken Umschau, Diabetes Ratgeber, Senioren Ratgeber, ELTERN, medizini, HausArzt PatientenMagazin and PTA Woman.
The publisher's mission is to provide understandable and reliable health-related information. The publishing house attaches great importance to evidence-based content and is committed to conveying knowledge in a way that is accessible to everyone. The editorial teams consist of experienced journalists and experts who prepare complex medical topics in an easily readable manner.
Wort & Bild Verlag has increasingly focused on digital innovations in recent years. Through investments in start-ups and partnerships in the healthcare sector, the publishing house promotes the development of digital health media. In August 2020, a Digital Health Fund with a volume of 60 million euros was set up to support start-ups in the field of digital health media. These initiatives demonstrate the publisher's commitment to sustainable and future-proof health communication.
Under the leadership of CEO Andreas Arntzen, the publishing house has undergone strong digitalization in recent years. The focus is on the use of new technologies such as artificial intelligence and the establishment of partnerships to actively shape the change in the media market. The publishing house strives to be a beacon for serious and evidence-based health information in Germany.
