Campaigning is the process of planning, conducting, and analyzing campaigns that aim to draw public attention to a particular issue or concern, often working with various media, social networks, and communities to reach their target groups and influence political decisions or societal changes.
In Germany, the average salary for campaigners is about €3,483 per month, which corresponds to a salary per year of about €41,796. Salaries vary greatly depending on the state and experience. For example, campaigners in Baden-Württemberg earn between €3,500 and €5,000 per month, while in Bavaria and Hamburg the top salaries are about €4,800 and €4,700 per month. In Mecklenburg-Vorpommern and Brandenburg, salaries are lower, between €2,700 and €2,800 per month.
To work as a campaigner, studying communication sciences, political sciences, social sciences or related fields of study is usually an advantage. Practical experience in participating in campaigns or in public service is also helpful.
Campaigning offers a wide range of career opportunities, from working in NGOs to political parties to marketing and advertising agencies, and with experience and success in campaigning, campaigners can rise to higher positions, such as campaign manager or strategy consultant.
