As a copywriter, you are responsible for writing texts that are both informative and appealing. This can include creating content for websites, blogs, advertising or social media. Copywriters need to be able to understand the target audience and tailor their messages accordingly.
A degree in media, communication, literature or journalism is usually an advantage for a career as a copywriter. Career changers with relevant experience or a strong portfolio of writing work can also be successful.
As a copywriter, you can work in various areas, from advertising agencies to online marketing and publishing houses. With the right experience and specialist knowledge, there is the opportunity to move up to managerial positions or become self-employed as a freelance copywriter.
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