Design and drive the implementation of aligned marketing and student recruitment strategies (integrating paid, organic, and offline marketing efforts)., Lead, mentor, and develop a small team of marketing and student recruitment professionals, driving team performance in alignment with CODE’s strategic goals., Establish and manage partnerships with external providers (agencies, freelancers) to ensure projects are completed efficiently and within budget., Drive integrated online marketing initiatives to enhance brand awareness, drive traffic, and generate student leads., Identify, pilot and implement innovative marketing trends, tools, and technologies (e.g., AI tools, CRM automation) to enhance engagement and outreach efficiency., Oversee social media strategy, content planning, and engagement to build a strong online presence., Own campaign lifecycle: setup, monitor, and optimize Meta/Google Ads with a focus on ROI and lead quality., Collaborate with designers to test creatives and landing pages—iterating based on data., Implement hyper-targeted segmentation (e.g., by program, geography, or applicant stage)., Provide direction and oversight for student recruitment and admission efforts., Work side-by-side with student recruitment professionals to shorten conversion cycles, improve follow-up systems, and hit enrollment targets., Monitor recruitment performance and analyze funnel metrics (e.g., application drop-off rates), removing bottlenecks and refining strategies to improve lead conversion., Oversee the admissions process, ensuring a candidate-centered experience and strong collaboration with internal stakeholders to optimize enrollment outcomes., Monitor and analyze marketing, recruitment, and admissions data to assess performance and identify trends., Provide regular reports to leadership and other key stakeholders with clear data-driven insights to optimize marketing campaigns, enhance recruitment strategies, and improve conversion rates., Develop and present actionable recommendations to refine outreach, admissions workflows, and budget allocation for maximum impact.
