Influencer managers are responsible for planning and implementing marketing campaigns that involve influencers, working closely with influencers to create content that appeals to the target audience, and monitoring campaign performance.
In Germany, the salary for an influencer marketing manager can vary, depending on experience, location and company. The average salary is about 42,628 euros per year. The entry salary starts at about 30,168 euros per year. The salary range ranges from 3 million euros per year to 54,697 euros per year. In cities such as Munich and Stuttgart, salaries are often over 54,000 euros per year, while they can be lower in Leipzig and Oldenburg.
To become an influencer manager, it is beneficial to have training in marketing, communication or media. Many employers prefer applicants with a bachelor's degree in these areas or related courses. Practical experience, such as internships in the media or marketing industry, is also of great value.
The career opportunities as an influencer manager are diverse. With experience, you can rise to higher positions, such as in the management of marketing departments or as a senior influencer manager. There is also the possibility to go into self-employment or offer your own consulting services in the field of influencer marketing.
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