Develop tailored marketing strategies that align with company goals while optimizing for local market dynamics., Ensure our brand positioning resonates with local audiences, considering cultural and societal preferences., Allocate resources and marketing budgets effectively for maximizing Brand Metrics, acquiring new customers and improving KPIs such as CAC & ROI, Become our local market expert by analyzing consumer behavior, market conditions, and competitor activities., Collect and act on customer feedback and surveys to continuously improve marketing strategies and product offerings., Identify unmet needs and growth opportunities unique to the local landscape., Interpret quantitative and qualitative data to inform and refine marketing strategies., Set the local Marketing Plan for the year ., Plan and own budgets for Brand marketing campaigns., Plan and execute engaging online and offline marketing campaigns together with Media agency and Global in-house team, Build strong relationships with media, community organizations and local influencers to amplify marketing and PR efforts., Organize or sponsor events that build brand awareness and foster engagement within the local market., Be the point of contact for Media and PR agencies., Collaborate closely with global marketing and creative teams to adapt global campaigns for local relevance., Partner with merchandise teams, to align marketing initiatives with sales objectives and implement consistent messaging across all touchpoints., Set goals and track KPIs to assess the success of marketing initiatives., Refine and adjust strategies based on performance data and evolving market conditions., Own and report on data such as brand tracking, marketing mix modelling and brand campaign data., Provide regular updates and reports to senior management on the effectiveness of local marketing efforts.
