Analyze which projects actually improve inclusion, how successful lottery campaigns are, and where funding has the greatest impact – and derive targeted measures for maximum social impact., Recognize the strategic relevance of market data and insights, translate them into robust, decision-relevant recommendations, and thus provide the basis for an effective market and brand strategy., Take responsibility for the end-to-end conception, planning, and control of demanding market research projects along central business questions – from brand, communication, and campaigns to funding, pricing, and product., Act as a central point of contact and sparring partner for internal stakeholders at all levels (including lottery, funding, campaign, communication) on market research-relevant issues and develop tailor-made, methodologically sound study designs – from pragmatic setups to complex, multi-method approaches., Analyze primary and secondary data with high methodological certainty, identify key drivers and patterns, and translate them into clear, decision-relevant recommendations for action., Prepare insights in a target group-specific manner and ensure maximum impact – in management presentations, workshops, and structured reporting formats., Prioritize projects based on strategic relevance, make sound methodological decisions, and ensure high quality, efficiency, and adherence to deadlines in implementation., Further develop company-wide market research standards, establish a future-proof research architecture, and drive its implementation., Identify relevant market and method trends, evaluate innovative approaches, and initiate pilot projects – especially with regard to the use of new technologies such as AI in market research., Manage market research institutes and service providers, take responsibility for budgets, and ensure transparency and controlling., Provide technical guidance to junior colleagues and work closely with interdisciplinary teams.