Plan, execute, and optimize paid campaigns (Google Ads, LinkedIn, etc.) to maximize ROI and drive qualified leads., Define and implement growth initiatives across the acquisition funnel, running A/B tests and experiments to validate hypotheses., Use tools like Google Analytics to track KPIs, uncover insights, and inform decision-making., Build and optimize workflows to nurture leads and scale campaigns efficiently., Manage a mix of channels—SEO, paid media, email, social, partnerships—to drive acquisition and brand visibility., Collaborate with internal teams to create compelling campaigns that resonate with target audiences., Work closely with Sales and Product to align marketing efforts with revenue goals and customer needs.