Active support and further development of existing customers in the target groups of lighting designers, architects, wholesalers, and electricians., Targeted acquisition of new customers in the region of North Rhine-Westphalia, Hesse, Rhineland-Palatinate, Saxony, Thuringia, Brandenburg., Establishment and maintenance of long-term customer relationships with planning offices, architectural firms, electrical companies, and specialist wholesalers., Identification of market potential and development of regional sales strategies., Monitoring of market and competitor trends in the lighting industry., Close cooperation with the internal marketing and product team for the positioning of our product range., Professional presentation of our product portfolio (Decorative, Outdoor, Technical Lighting) to customers on-site., Competent advice on product range solutions, new products, and technical product features., Participation in trade fairs and industry events.