Support further develop and implement the Commercial Mix Modeling (CMM) Program for the region EUNA (e.g., data onboarding for countries, first point of contact to the internal organization and countries), Summarize CMM results and generate overarching insights; ensure distribution and application of learnings, consult based on the results., Deep dive into CMM results and market research data to connect multiple data points to find behavior- / usage patterns in our categories and white spots among our target groups by using the latest data science methods, Together with the EUNA marketing team create business review presentations for the region., Translate results into concrete action recommendations and present them in a way that is proper for the target audience., Continuously watch and ensure an elevated level of data quality., Design, development, and rollout of media reporting (dashboards) to cater to the needs of regional and local media teams under application of the Beiersdorf media KPI framework to measure the effectiveness of media campaigns., Standardize media & digital reporting and data infrastructure to drive greater campaign optimization in close collaboration with media team to optimize campaign performance based on data insights., Prepare detailed reports and present findings to senior management and other key stakeholders., Stay updated with industry trends and best practices in media analytics to continuously improve the quality and relevance of insights., Business partnering for marketing and media related analytical questions to the regional marketing and media team, e.g., contributing to quarterly communication reviews by translating analytical results into, Contact towards regional marketing & media teams as it relates to analytics, Participate and prepare data & analytics EUNA community, Drive best practice across the region and share these through relevant communities, Support and collaborate with local data & analytics teams, Collaborate with other departments, such as OPEX/sales, marketing and controlling, to ensure alignment and integration of media data with broader business objectives, e.g. in annual planning