As a marketing manager, you are responsible for the strategic planning and implementation of marketing measures, which includes the development of marketing strategies, the leadership of the marketing team, as well as the monitoring of campaigns and budgets.
In Germany, the average salary for the position of Head of Marketing is 89,487 € per year, with an entry salary of 49,850 € and a maximum salary of 128,700 €. For the head of marketing, the average salary is 101,485 € per year, with an entry salary of 75,592 € and an upper limit of 130,455 €. Regional differences are also noticeable, for example, the average salary in Munich is 88,500 €, while in Berlin it is about 744,400 €.
A career in marketing management usually requires a degree in marketing, business administration or a related field. Practical experience in marketing and in senior positions is also of great importance in order to acquire the necessary leadership and specialist skills.
The position of Marketing Manager opens up numerous career opportunities, such as being promoted to Chief Marketing Officer (CMO) or taking on similar leadership positions in other areas of the company.
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