As a marketing consultant, you analyze companies' marketing strategies and make sound recommendations for improvement. You help your customers better reach their target groups and market their products or services more effectively. Your duties include conducting market research, developing marketing plans and supporting the implementation of marketing campaigns.
In Germany, the average salary for marketing consultants is 44,800 euros gross per year. Women earn 45,100 euros, men earn 45,900 euros. Salaries vary greatly, ranging from 29,300 euros to 67,500 euros. Most marketing consultants earn between 36,940 euros and 44,480 euros. Another average salary is 42,400 euros.
To work as a marketing consultant, you usually need to have a degree in marketing, business administration or communication sciences. Practical experience in the marketing industry is also an advantage in order to acquire the necessary knowledge and skills.
Marketing consultants have a wide range of career opportunities, from working in agencies, companies, or as freelance consultants, to specializing in certain industries or rising to higher positions such as marketing manager or director of marketing.
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