As a Marketing Manager, you are responsible for planning, implementing and monitoring marketing strategies. These include market analysis, target group definition and the development of advertising and promotional campaigns. Marketing Managers often work closely with other departments to ensure a consistent brand message and increase company sales.
A degree in marketing, business administration or communication sciences is usually required for the job of marketing manager. Additional training or certificates in special marketing areas are often an advantage. Practical experience through internships or trainee programs is also very valuable.
Marketing managers have a wide range of career opportunities. After a few years of professional experience, they can advance to senior positions, such as Head of Marketing or Marketing Director. There is also the opportunity to specialize in certain areas such as digital marketing or brand management.
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