HR marketing is about strengthening the employer brand and attracting suitable talent to the company. HR marketing professionals develop strategies to increase the company's attractiveness as an employer and plan communication measures that appeal to potential applicants. This can include the development of job advertisements, the optimization of career pages and the implementation of recruiting events.
A career in personnel marketing generally requires a degree in business administration, human resources management or communication sciences. Practical experience in marketing, in the HR department or in recruitment is an advantage. There are also special further training courses in personnel marketing that provide additional knowledge and skills.
There are many career opportunities in personnel marketing. Employees can develop into management positions or specialize in specific areas such as employer branding or talent acquisition. In addition, large companies often offer the opportunity to move to different countries and gain international experience.
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