As a press spokesperson, you are the first point of contact for media representatives and are responsible for the external communication of a company or organization. Tasks include preparing press releases, holding press conferences and maintaining media contacts. The press spokesperson ensures that the public perception of the company is positive.
As a rule, a degree in journalism, communication sciences or public relations is required to become a press spokesperson. Practical experience through internships in the media or PR agencies is also an advantage. Continuous further training is also important in order to keep up with the latest trends in the communications sector.
Press spokespersons can work in a variety of industries, from companies to non-profit organizations to political institutions. With the right experience, press spokespeople have the opportunity to move into higher management positions or strategic communications consulting.
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