Manage the end-to-end product development process for Nails & Makeup categories., Lead the New Product Development (NPD) process from stakeholder kick-off to launch., Own and manage project timelines and the gateway process., Coordinate with cross-functional teams (Marketing, Creative, Operations, Regulatory, Supply Chain) and external partners (laboratories, suppliers)., Manage the tracking, distribution, testing, and evaluation of product samples., Ensure accurate documentation of key product development decisions., Own and improve the sample management system, product library, and office stock., Coordinate the artwork and packaging development process., Contribute to the development of innovative product ideas through research and analysis., Support business case development, including pricing strategy, competitor benchmarking, and market positioning., Identify opportunities to optimize processes and improve cross-functional collaboration.