Develop and execute a holistic content and SEO strategy., Create, manage, and continuously optimize high-quality, SEO-optimized content., Conduct in-depth keyword research and competitor analyses., Support SEA campaigns (e.g. Google Ads, Microsoft Ads)., Set up clear performance tracking to monitor content and SEO performance., Analyze performance data and derive actionable insights., Collaborate with internal and external partners., Take ownership of timelines, stakeholder coordination, and content planning cycles., Share performance updates, learnings, and strategic adjustments with relevant stakeholders.
