Create paid and organic social media content (video and static) for platforms like TikTok, Instagram and Google Ads., Actively research and identify trends, formats, sounds and cultural moments relevant to students., Write and develop ad scripts in German and English., Turn concepts into finished creatives using tools like CapCut, VEED, Jitter or similar., Contribute new ideas for hooks, scripts and formats., Collaborate with performance marketing to understand how creatives perform and iterate accordingly., Create and edit short-form video content, carousels and posts., Apply and maintain our brand guidelines across all outputs.