A web analyst deals with the evaluation and analysis of web data. The goal is to understand user behavior on websites and identify optimization potential. By analyzing key figures and user flows, the web analyst supports companies in improving their online strategies and optimizing the user experience.
In Germany, the average annual salary for a web analyst is about 42,000 €. Entry positions start at about 30,000 €. The salary range ranges from 36,700 € to 83,200 € gross per year, depending on experience and industry. Regional salaries vary, so the average salary is about 5,090 € per month in Bavaria and in Berlin the median is 3,384 € per month, with 25% earning less than 25% and over 3,952 € per month. For senior web analysts, the salary ranges from €47,700 to €65,400 per year.
Work as a web analyst usually requires a degree in media informatics, business administration, communication sciences or a comparable training. Additional qualifications in data analysis or web technologies are an advantage.
Web analysts have a wide range of career opportunities. They can work in companies in a variety of industries, from marketing agencies to large companies. They also have the opportunity to focus on specialized areas such as conversion optimization or digital marketing. With relevant experience, web analysts can rise to senior positions or become consultants.
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