Bonprix: An Innovative Fashion and E-Commerce Company

Bonprix is an internationally successful fashion and e-commerce company that was founded in 1986 in Hamburg. As part of the Otto Group, it operates in over 25 countries and employs approximately 2,500 people worldwide. In the fiscal year 2023/24, Bonprix achieved a revenue of 1.52 billion euros, making it one of the highest-grossing companies in the Otto Group[1][3].

Key Products and Services

Bonprix offers a wide range of products, including clothing, shoes, and accessories for women, men, and children, as well as home and living textiles. The brand is known for its private labels such as “bpc”, “bpc selection”, “Bodyflirt”, “Rainbow”, and “John Baner”. Bonprix primarily sells its own brands, although third-party brands are also offered in the shoe segment[1][3].

Main Mission and Values

The mission of Bonprix is to make fashion accessible and sustainable. The company places great importance on fairness, diversity, and the individual development of its employees. Bonprix aims not only to be economically successful but also to take on social and ecological responsibility[3].

Sustainability Goals and Initiatives

Bonprix has set ambitious sustainability goals. By 2025, 70% of the fibers used are to come from sustainable sources, and by 2030, climate neutrality is to be achieved. The company invests in sustainable materials and more climate-friendly transport solutions. Bonprix is also a co-founder of the joint venture “CleanDye”, which develops a water- and process-chemical-free textile dyeing method[1][3].

Digital Innovations

Bonprix strongly focuses on digital innovations. The brand utilizes AI-based solutions in product development, such as a Fashion Creation App that generates style suggestions based on AI. These technologies support the creation of inspiring fashion for many occasions and styles[5].

Bonprix offers its customers a comprehensive shopping experience through webshops and apps, complemented by a reliable shipping and return service[2]. With its strong presence in the digital world and a focus on sustainability, Bonprix positions itself as a leading company in fashion e-commerce.

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Assistant to Product Liaison Manager (m/w/d)

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Assistant to Product Liaison Manager (m/w/d)

Assistant to Product Liaison Manager (m/w/d)