Blicki blickt's – Traffic safety program for elementary school children
Blicki blickt's is a nationwide, non-profit traffic safety program of the Blicki e.V. association, which specializes specifically in the safety of elementary school children in road traffic. The focus is particularly on the safe handling of trucks and large vehicles, as these represent a particular source of danger in road traffic. Through practice-oriented education and targeted exercise offers, Blicki blickt's teaches children important knowledge and behaviors to move confidently, safely and considerately in road traffic[1][8].
The mission of Blicki blickt's is to sustainably reduce the number of traffic accidents, especially on the way to school, and thereby give children more safety and self-confidence in road traffic. Elementary schools throughout Germany are supported with pedagogically prepared learning materials and interactive exercises. Parents also receive practical exercises for everyday life in order to promote road safety "holistically". In addition, the program offers the "Blicki-School Route Check", with which the safest route to school can be determined and potential hazards can thus be avoided[1][7][9].
Since 2020, the Blicki e.V. association has been funded by the Bundesministerium für Digitales und Verkehr, which has already reached over 60,000 children in various federal states. Numerous partners from business and society, such as the HEINZ Gruppe and other companies, support the program through cooperation and financial support. This underlines the social relevance and acceptance of the initiative[2][4][5].
Sustainability is an implicit value of Blicki blickt's, as the prevention of accidents not only prevents human suffering, but also conserves resources and minimizes traffic risks in the long term. The program thus contributes to a safe and sustainable mobility culture that focuses in particular on the needs and protection of the youngest road users.
Overall, Blicki blickt's combines innovative educational work, practical tools and broad social cooperation to sustainably sensitize and empower elementary school children for road safety. This makes the initiative an important building block in prevention work in German road traffic.
Key features:
This compact and evidence-based description summarizes the most important aspects of Blicki blickt's, underlines the benefits for the target group and describes the values and goals of the program concisely in around 2500 characters.
