smart and public GmbH
The smart and public GmbH is a young, innovative subsidiary of Würzburger Versorgungs- und Verkehrs-GmbH (WVV) and thus part of a municipal network that works directly with the city administration, other public institutions and municipal companies. Since its foundation in 2022, the company has been developing tailor-made software solutions and digital services for the public sector in order to raise local public services to a new, digital and smarter level[3][4][5].
Key products and services
smart and public is divided into two central areas: the software and the IoT/data area. In the software area, mobile apps, web applications and complex backend systems are developed - always individually tailored to the needs of the municipal administration or partner companies. The focus is on agile development methods, modern technologies (Cloud Native, AI-enabled systems, Open Source) and close cooperation with the specialist departments of the WVV and other public institutions. The Smart City Hub, an Urban Data Platform, which is considered the heart of the digitalization efforts in Würzburg and enables collaborative work and innovative solutions in urban development, is particularly noteworthy[2][3][1].
In the area of data and Internet of Things (IoT), smart and public relies on sensor technology, data visualization and networked infrastructure. The aim is to support data-based decisions in public administration and to provide new, smart services - for example in water monitoring, traffic monitoring or public leisure activities[1][3].
Mission and Values
The mission of smart and public is clear: The company wants to keep the know-how in the group, promote digitalization in the public sector and transfer local public services into the digital age. The company relies on a holistic approach - from the initial idea to maintenance and further development - and sees itself as an innovation driver for the public sector[4][3].
At the heart of the corporate culture is a modern, non-hierarchical working model: smart and public works with Holacracy as an organizational structure and relies on agile teams that operate in a project-oriented and flexible manner. Internal communication is open, a feedback culture is promoted and mistakes are understood as learning opportunities - in the spirit of a modern, digital working environment[4][5].
Sustainability goals and initiatives
Sustainability and innovation go hand in hand at smart and public: The software solutions contribute to increasing efficiency and conserving resources in the public sector by bundling data streams, digitizing processes and enabling new, intelligent services. In the IoT area, the focus is on resource-efficient technologies, for example for monitoring and controlling urban infrastructure. The company also relies on open standards, Open Source and the promotion of collaboration - not only internally, but also with external partners and the general public[3][2].
smart and public is also committed to Corporate Social Responsibility: With projects such as the "smart and public Bobby Car" - a sustainably produced toy vehicle, including organic silk body and socks - a statement is made for sustainable consumption and social commitment[2]. Communication is always open and dialogue-oriented, regular blog posts and public events promote exchange with partners, employees and the public.
Current developments and special features
smart and public sees itself as a dynamic innovation company that regularly questions and develops its portfolio and its way of working. With its own strategy workshops, regular innovation days and participation in public events (e.g. Transforming Media), the company remains in constant dialogue with the industry and the public. The rebranding in 2023/2024 - with a new logo, new website and a fresh design - underlines the spirit of optimism and the ambition to continue to raise public services to the "next level"[3][2].
In summary, smart and public is a pioneer for digital solutions in the municipal environment - characterized by innovation, openness, collaboration and a clear focus on sustainable, smart urban development.
