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Role explorer

How is your role developing?

Search for a job title and combine it with filters: the baito Index shows you the weekly trend of postings, work modes, employer types and salaries.

Roles are based on ESCO, the EU's occupation taxonomy. It's the same taxonomy we use to classify every job on baito.

How we classify roles:

Marketingassistent:in

Time series: all postings for this role – independent of the filters.

−59%
050100Dec 29Feb 2Mar 9Apr 13May 18Jun 22
43
Overall 1,188

Data as of June 28, 2026·Source: baito job data·based on 1,166 postings · incl. 14 related roles

– – Overall: all new postings, own scale

Current snapshot

Rolling 90 days – responds to your filters.

Supporting
Postings, last 90 days596incl. postings that have since closed
Of which live now190open on baito right now

Work modes

  • On-site54%321
  • Hybrid43%255
  • Remote3%18

Source: baito job data·based on 594 postings with a stated mode

Employment type

  • Part-time49%287
  • Full-time45%263
  • Student Jobs17%103
  • Temporary Work12%69
  • Apprenticeship5%29
  • Internship4%23

Source: baito job data·based on 591 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Seniority

  • Entry Level17%81
  • Junior36%168
  • Mid-Level36%166
  • Senior10%48
  • Lead2%7

Source: baito job data·based on 463 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Top organization types

  • NGO30%178
  • Association24%146
  • Private Sector24%143
  • Startup11%66
  • Non-Profit Enterprise9%54

Source: baito job data·based on 596 postings

Multiple mentions possible – one posting can count more than once.

Top SDGs

  • 10 – Reduced Inequalities30%176
  • 4 – Quality Education24%144
  • 8 – Decent Work & Economic Growth22%131
  • 3 – Good Health & Well-Being20%119
  • 13 – Climate Action16%95

Source: baito job data·based on 596 postings

Multiple mentions possible – one posting can count more than once.

Top cities

  • Berlin21%128
  • Hamburg16%98
  • München10%59
  • Köln4%24
  • Bonn3%19
  • Düsseldorf3%19

Source: baito job data·based on 596 postings

Multiple mentions possible – one posting can count more than once.

Salary

Annual salary (median) of postings stating one

baitoNational median: €65,244
€0k€23k€45k€68k€90k
Entry€29,120
Median€37,972
Peak€44,187

Pay transparency

31%state salary or tariff
  • Salary only22%134
  • Salary and tariff2%10
  • Tariff only7%39
  • Not disclosed69%413

Source: baito job data·based on 141 postings

Collective agreement

How many postings name a collective agreement

8%

of postings name a collective agreement

Most common agreements

  • TVöD20%10
  • TV-L10%5
  • BAT-KF6%3
  • DGB-Entgeltsystem6%3
  • Haustarifvertrag6%3
  • Kolping Tarif4%2

Source: baito job data·based on 49 postings with a collective agreement

Contract shares relative to postings naming a collective agreement.

AI index

How much of this occupation AI touches today, and whether it assists or takes over

Augmentation (AI assists)29%
Automation (AI takes over)31%

AI usage is recorded on 9 of 13 tasks; 31% of them carry no AI signal yet.

Assistance and independent task completion are roughly balanced in this occupation right now.

Since Dec 2024: automation +15 pts, augmentation -13 pts

Trend across releasesAugmentationAutomation

Split within the AI-used tasks over time, not the share of the whole role.

0%50%100%
Dec 24Aug 25Nov 25Feb 26

Data basis: Market Research Analysts and Marketing Specialists · Match: medium · As of: Feb 2026

Source: Anthropic Economic Index (CC-BY 4.0)

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Matching jobs

All figures come from the baito Index: postings on baito since January 2023 – not a statistic on the entire German labor market. More on the methodology

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