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Role explorer

How is your role developing?

Search for a job title and combine it with filters: the baito Index shows you the weekly trend of postings, work modes, employer types and salaries.

Roles are based on ESCO, the EU's occupation taxonomy. It's the same taxonomy we use to classify every job on baito.

How we classify roles:

PR Manager:In

Time series: all postings for this role – independent of the filters.

−60%
02040Dec 29Feb 2Mar 9Apr 13May 18Jun 22
20
Overall 1,188

Data as of June 28, 2026·Source: baito job data·based on 385 postings · incl. 13 related roles

– – Overall: all new postings, own scale

Current snapshot

Rolling 90 days – responds to your filters.

Supporting
Postings, last 90 days234incl. postings that have since closed
Of which live now92open on baito right now

Work modes

  • Hybrid66%153
  • On-site29%67
  • Remote6%13

Source: baito job data·based on 233 postings with a stated mode

Employment type

  • Full-time76%177
  • Part-time31%72
  • Temporary Work12%28
  • 4 days job6%14
  • Student Jobs5%12
  • Internship2%4

Source: baito job data·based on 234 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Seniority

  • Entry Level7%15
  • Junior9%19
  • Mid-Level44%93
  • Senior33%68
  • Lead9%18
  • Executive1%3

Source: baito job data·based on 209 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Top organization types

  • Private Sector30%70
  • NGO29%67
  • Association26%62
  • Startup13%30
  • Think Tank13%30

Source: baito job data·based on 234 postings

Multiple mentions possible – one posting can count more than once.

Top SDGs

  • 10 – Reduced Inequalities26%60
  • 4 – Quality Education25%59
  • 13 – Climate Action21%49
  • 8 – Decent Work & Economic Growth20%47
  • 3 – Good Health & Well-Being20%46

Source: baito job data·based on 234 postings

Multiple mentions possible – one posting can count more than once.

Top cities

  • Berlin43%100
  • Hamburg16%37
  • München10%24
  • Köln5%11
  • Düsseldorf3%7
  • Stuttgart3%7

Source: baito job data·based on 234 postings

Multiple mentions possible – one posting can count more than once.

Salary

Annual salary (median) of postings stating one

baitoNational median: €70,752
€0k€23k€45k€68k€90k
Entry€32,239
Median€55,020
Peak€65,000

Pay transparency

32%state salary or tariff
  • Salary only25%58
  • Salary and tariff0%1
  • Tariff only7%17
  • Not disclosed68%158

Source: baito job data·based on 57 postings

Collective agreement

How many postings name a collective agreement

8%

of postings name a collective agreement

Most common agreements

  • TV-L17%3
  • TVöD11%2
  • Eigener Haustarifvertrag6%1
  • Haustarifvertrag6%1
  • Tarifvertrag (allgemein)6%1
  • Tarifvertrag für den öffentlichen Dienst der Länder6%1

Source: baito job data·based on 18 postings with a collective agreement

Contract shares relative to postings naming a collective agreement.

AI index

How much of this occupation AI touches today, and whether it assists or takes over

Augmentation (AI assists)21%
Automation (AI takes over)9%

AI usage is recorded on 10 of 20 tasks; 50% of them carry no AI signal yet.

So far, AI is mostly used in a supporting role in this occupation – it helps with tasks rather than taking them over.

Since Dec 2024: automation +1 pts, augmentation +4 pts

Trend across releasesAugmentationAutomation

Split within the AI-used tasks over time, not the share of the whole role.

0%50%100%
Dec 24Aug 25Nov 25Feb 26

Data basis: Public Relations Managers · Match: high · As of: Feb 2026

Source: Anthropic Economic Index (CC-BY 4.0)

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Matching jobs

All figures come from the baito Index: postings on baito since January 2023 – not a statistic on the entire German labor market. More on the methodology

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