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Role explorer

How is your role developing?

Search for a job title and combine it with filters: the baito Index shows you the weekly trend of postings, work modes, employer types and salaries.

Roles are based on ESCO, the EU's occupation taxonomy. It's the same taxonomy we use to classify every job on baito.

How we classify roles:

Werbefachmann/-frau

Time series: all postings for this role – independent of the filters.

−67%
02040Dec 29Feb 2Mar 9Apr 13May 18Jun 22
15
Overall 1,188

Data as of June 28, 2026·Source: baito job data·based on 359 postings · incl. 15 related roles

– – Overall: all new postings, own scale

Current snapshot

Rolling 90 days – responds to your filters.

Supporting
Postings, last 90 days216incl. postings that have since closed
Of which live now81open on baito right now

Work modes

  • Hybrid66%143
  • On-site28%60
  • Remote6%13

Source: baito job data·based on 216 postings with a stated mode

Employment type

  • Full-time78%168
  • Part-time35%75
  • Temporary Work11%24
  • 4 days job8%17
  • Student Jobs5%10
  • Internship1%3

Source: baito job data·based on 216 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Seniority

  • Entry Level9%17
  • Junior9%18
  • Mid-Level46%87
  • Senior32%61
  • Lead9%17

Source: baito job data·based on 190 postings with a stated mode

Multiple mentions possible – one posting can count more than once.

Top organization types

  • Private Sector37%79
  • NGO23%49
  • Association22%47
  • Startup16%34
  • Think Tank11%24

Source: baito job data·based on 216 postings

Multiple mentions possible – one posting can count more than once.

Top SDGs

  • 10 – Reduced Inequalities26%57
  • 8 – Decent Work & Economic Growth25%54
  • 4 – Quality Education24%51
  • 3 – Good Health & Well-Being20%44
  • 13 – Climate Action20%43

Source: baito job data·based on 216 postings

Multiple mentions possible – one posting can count more than once.

Top cities

  • Berlin38%82
  • Hamburg17%37
  • München11%23
  • Köln5%11
  • Düsseldorf3%7
  • Frankfurt am Main3%7

Source: baito job data·based on 216 postings

Multiple mentions possible – one posting can count more than once.

Salary

Annual salary (median) of postings stating one

baitoNational median: €70,752
€0k€23k€45k€68k€90k
Entry€40,375
Median€55,020
Peak€63,289

Pay transparency

34%state salary or tariff
  • Salary only28%60
  • Salary and tariff0%1
  • Tariff only6%12
  • Not disclosed66%143

Source: baito job data·based on 59 postings

Collective agreement

How many postings name a collective agreement

6%

of postings name a collective agreement

Most common agreements

  • TV-L23%3
  • Tarifvertrag (allgemein)15%2
  • Eigener Haustarifvertrag8%1
  • Tarifvertrag für den öffentlichen Dienst der Länder8%1
  • TV-L Berlin8%1
  • TV-UM8%1

Source: baito job data·based on 13 postings with a collective agreement

Contract shares relative to postings naming a collective agreement.

AI index

How much of this occupation AI touches today, and whether it assists or takes over

Augmentation (AI assists)13%
Automation (AI takes over)14%

AI usage is recorded on 10 of 25 tasks; 60% of them carry no AI signal yet.

Assistance and independent task completion are roughly balanced in this occupation right now.

Since Dec 2024: automation +5 pts, augmentation -2 pts

Trend across releasesAugmentationAutomation

Split within the AI-used tasks over time, not the share of the whole role.

0%50%100%
Dec 24Aug 25Nov 25Feb 26

Data basis: Advertising and Promotions Managers · Match: high · As of: Feb 2026

Source: Anthropic Economic Index (CC-BY 4.0)

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Matching jobs

All figures come from the baito Index: postings on baito since January 2023 – not a statistic on the entire German labor market. More on the methodology

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