Own and drive the marketing strategy for DACH, ensuring alignment with local objectives., Manage a 7-digit marketing budget, optimizing spend for maximum ROI., Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversion., Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities., Scope, negotiate and manage strategic partnerships to expand reach and drive customer acquisition., Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations., Develop and execute SEO strategies to improve organic search rankings, drive qualified traffic, and increase visibility across key search engines., Conduct keyword research, optimize website content and structure, and collaborate with content, tech, and product teams to ensure best SEO practices are implemented across all digital touchpoints., Oversee the strategy, execution and analyse results of social media initiatives, working closely with the Social & Content Associate to ensure content is creative, engaging, and aligned with brand goals., Identify and collaborate with influencers to run campaigns that build awareness, trust, and engagement within the target audience., Own and shape the Upway brand’s positioning, ensuring it resonates strongly with local audiences while maintaining global brand consistency., Implement and oversee CRM activations, using customer data to personalize messaging, improve customer retention, and create targeted campaigns.
