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    Head of Marketing

    Link zu inyova
    Frankfurt am Main, Zürich
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    The Head of Marketing at Inyova is responsible for driving sustainable growth through marketing efforts. They will lead all marketing initiatives, analyze data to optimize channel performance, and work cross-functionally with other teams. The ideal candidate should have leadership experience, 7-10 years of B2C and digital performance marketing experience, proficiency in multiple performance channels, strong analytical skills, and excellent communication abilities. Fluency in English is required, and German language skills are a plus. Inyova offers a collaborative and fun work environment, opportunities for professional and personal growth, and an attractive compensation package including equity in the company.


    • Lead all marketing efforts with the goal of profitable user acquisition, increasing brand awareness and achieving ROAS targets.
    • Build-out of media plans for varying campaigns and markets focusing on driving a meaningful impact to our business metrics
    • Analyze data across the channels to find optimization opportunities and implement them to improve channel performance
    • Develop and implement testing strategies to improve KPIs including creative/copy testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance
    • Work cross-functionally with Product, Business Intelligence, and Customer Success to run advertising experiments and test new acquisition channels.
    • Build a high-performance team over time by mentoring junior team members and coaching them to aid their professional growth
    • Take ownership beyond your own areas of responsibility and proactively shape the marketing roadmap and priorities.


    • Leadership experience
    • 7-10 years of impressive professional experience in the field of B2C and digital performance marketing
    • In-depth proficiency in 2-3 performance channels (e.g., SEA, SEO, CRM, Paid Social, CRO)
    • Strong grasp of Web Analytics, A/B Testing, and metrics driven performance marketing
    • Excellence in communication and relationship building
    • Proven execution and decision-making capability
    • Strong analytical and conceptual skills with a data mindset
    • English language skills on a native level, German language skills are a plus
    • Love being part of a high-performing team of marketing professionals


    • Joining a great team on a high-speed growth trajectory
    • Exposure to a wide range of challenging topics with high-intensity coaching
    • Opportunity to work with senior management
    • Strong professional and personal growth
    • Collaborative and fun work environment
    • Attractive compensation package including equity stake in the company
    • Ambitious impact mission with team events and a positive work environment
    • First-hand start-up experience with the opportunity to contribute ideas and opinions

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